071
Case Study, Product Design
071.ir - A Second hand Market Place
The market for second-hand items has seen a surge in popularity in recent years,
leading to a need for a trustworthy platform where people can sell their used goods.
Our clients recognized 071 to fill this gap in the market as it was set out to create a local platform that would provide a
comfortable and secure environment for buyers and sellers in the region. In this case study, we will explore the process of
creating this platform, development, and it's failure to launch.
Role
Product Designer
Date:
Nov, 2021 - Feb, 2022 (4 months)
Main Tools:
Figma, Figjam
Categories:
Website (Responsive), Application
Teck Stack
Secondary Research, Competitive Analysis, Prototyping
Sketch & Principle, Wireframe, Responsive design, Interaction design,
Scrum, Typography.
Project Background
Previous designers initiated the project, but his designs
failed to meet the expectations of the employers. As a result, I was brought in to fix the design issues.
However, after a careful evaluation and discussion with the stakeholders,
we decided to do a secondary research and redesign the project to meet the market's needs and fulfill the employers' demands.
My responsibilities:
1 - Secondary Research
As this product was already in the progress of back-end development,
there wasn't much time to do background research. However, I was able to do only minor research on our main competitor in the market.
The result of running these numbers was interesting,
and we figured that we actually have a chance to compete by doing modifications to the platform's business strategy.
As a result, we made the following decisions:
As the research showed the company a confident market advantage, they decided to redesign the Desktop design
and also gave me task to design the Mobile app of the product.
My responsibility was to deliver the final designs to the developers,
In doing so I used Figma to create 2 versions of fully prototyped products with all the features for development.
2 - Redesign of Website
I had to redesigned the website because the previous design was visually unappealing,
lack of UI elements, and the outdated design didn't align with industry standards.
The goal was to improve the overall user experience, enhance engagement, and effectively communicate the brand's identity and values.
Design Sample:
Link to landing page design
HomePage
Product
Dashboard
Store Profile
Chat
HomePage
Product
Dashboard
Store Profile
Chat
3 - Application Design
After completing the website redesign, I was entrusted with the task of designing a mobile application that aligned with the website's design.
I successfully delivered the mobile application design to the development team with a fully functional prototype implementation
as per the stakeholders' requirements.
Application Prototype:
Link to Application Prototype
Conclusion
While investors had high hopes for the project's success in the Iran market,
Unfortunately, they encountered Back-End development problems that prevented investors from achieving a successful launch. Despite their best efforts,
these issues ultimately got the company behind schedule, and they made the call to conclude the project as a failure and not worth investing more into it.
However, name 071 passed to another project.
Moving forward, The company took steps to learn from this experience and to improve the processes and procedures to avoid similar issues in the future which led to other platforms.
Moving forward,
The company took steps to learn from this experience and to improve the processes and procedures to avoid similar issues in the future which led
to other platforms.