GameClude
Case Study, Product Design
GameClude.com - E-sports Wagering Platform
GameClude is a wagering platform for gamers where they can place bets on
their own skills in E-sports matches. Users can play As solo or in squads in Head-to-Head matches,
League Wars, Clan Wars, and Tournaments formats, In addition, they can also challenge friends over real money.
Role
Product Designer
Date:
Aug 2020 - Present (Ongoing)
Main Tools:
Figma, Figjam
Categories:
Website, PWA App, Admin Panel Flow, Business Strategy
Teck Stack
Product Flow, Wireframes, Product Roadmap, Business Plan, Market Research, User flow,
Competitive Analysis, Visual Design,
Prototyping, Animations, Responsive design, Interaction design, Scrum, Typography.
Project Background
GameClude is a startup that our team ideated over a year,
from the initial idea to the final stages of development, it took 3 years. We have
carefully nurtured the project during this time to align with market demands, competitive advantages, and trends.
Currently, it is in the final stage of development, and it is getting ready for launch.
This project is a global wagering platform for E-sport players who wish to monetize their gaming skills,
this idea required a complex solution for high-demanding users, and we needed to ensure the quality of both
algorithms and the simplicity of the product for gamers. On the other hand, we had to keep the product
experience known to the gamers familiarity.
My responsibilities for this project:
Challenge
Entering the E-sports industry is a significant challenge for GameClude,
as it is a highly competitive market that requires a deep understanding of user needs and preferences. Although the market is expected to grow at a CAGR of 21% and reach a worth of $5.48 billion by 2029, it is also highly sensitive and demands a flawless user experience. To overcome this challenge, the GameClude team has conducted extensive research and analysis to gain a comprehensive understanding of the market and its users. By carefully considering all aspects of the market and implementing best practices in product design and development, we aim to
deliver a highly functional and user-friendly platform that meets the expectations of even the most discerning gamers
My Process
This is a shared summary of my research, Designs, and business decision in this case study
I will address:
1 - Business Strategy
With a strong background in Business Strategy, I brought a strategic mindset to GameClude design work. determining where the business is and where it should go. I excelled in conducting market research, identifying competitive advantages leading to a written Business Plan for the product to create innovative solutions.
I deliver comprehensive solutions that not only meet user needs but also align with the long-term goals of the organization.
Following the page is a summary of my research to this Case Study, To showcase my ability in both design and strategic aspects of product.
2 - Gaming Industry
The global gaming industry as
the E-sport industry where gameclude wants to enter is a part of the gaming industry.
The global gaming market size was worth $202.64 billion in 2021 and is expected to expand at
a compound annual growth rate (CAGR) of 10.2% from 2022 to 2030
The console device experienced growth with around 31.0% of the revenue share in 2021.
The console device is expected to register the highest CAGR growth from 2022 to 2030.
Source:
Gaming Market Size, Share & Trends Analysis Report, 2030 (grandviewresearch.com)
3 - E-sport Industry
GameClude will take place in the E-sports industry that is experiencing crazy growth with
companies such as Intel, and Valve investing in programs for E-sports events.
Dota 2 international tournaments for instance have paid $25.5 million in prizes by Valve. Moreover,
some reports address 1.5 billion total players and 646 million viewers in 2023 for
esports events which is a 200% increase from 335 million in 2017,
and also growth from 167 million E-sports monthly gamers in 2018 to 276 million.
4 - Total Available Market (T.A.M)
E-sports industry research on how much this market is worth and projected from two different sources:
The global eSports market is projected to grow from $1.44 billion in 2022 to $5.48 billion by 2029, at a CAGR of 21.0% in
the forecast period. Based on fortunebusinessinsights analysis, the global Esports market exhibited an average growth
of 15.4% in 2020 as compared to 2019
The global esports market size is expected to reach USD 12,494.3
million by 2030, registering a compound annual growth rate (CAGR) of 21.9% from 2022 to 2030,
according to a new report by Grand View Research, Inc. The increasing mobile usage in emerging countries, rising awareness
regarding esports, and increasing popularity of video games are expected to fuel the market growth during the forecast period.
5 - Serviceable Available Market (S.A.M)
By the given reports, The estimations show 276 million monthly gamers playing E-sports games, and GameClude targeted customers are above 18 years old players interested in E-sports competitions.
On the other hand, GameClude runs globally with no limitations regarding regions.
Moreover, we have claims by GameCludes' competitors splitting around $300 million in wager matches between players
(See Claims)
Assuming that a portion of these gamers is interested in competing and monetizing their skills, We can estimate the S.A.M for GameClude to be in the range of
hundreds of thousands to tens of millions of gamers . However, it's important to note that these are just estimates from researched data,
and the actual S.A.M. may vary.
6 - Competitors Market Analysis
Summary of
GameClude competitors:
Based on publicly available information, our three main competitors (
PlayerLounge,
Checkmategaming, and
Gamersaloon ) have a combined prize share of approximately $65 million per year.
They offer a variety of games, including popular titles like FIFA, Fortnite, and Call of Duty, and support thousands of matches per month.
We also have reports on 255 thousand matches per month by one of our competitors.
However, At GameClude believe our solution will impact a massive change in the current market.
Our research suggests that users are looking for a more streamlined and user-friendly experience, as well as access to a wider range of games and
challenges. We plan to differentiate ourselves from our competitors by offering a more innovative and intuitive platform like League Wars and Clan Wars, as well as expanding our game selection to meet the needs of a wider audience. On the other hand, our solution aims to build a career for gamers where they can show real skills and train for large global annual tournaments.
These numbers suggest that there is a significant market for E-sports wagering, with players actively
participating in matches and tournaments for cash prizes.
Assuming that a portion of these gamers is interested in competing and monetizing their skills, We can estimate the S.A.M for GameClude to be in the range of
hundreds of thousands to tens of millions of gamers . However, it's important to note that these are just estimates from researched data,
and the actual S.A.M. may vary.
7 - Competitor Reports
Here is the claims of GaemCludes' Competitors split prize between players since their official launch
PlayerLounge - Have reported prize split of + $140,000,000 since 2018
Checkmategaming - Have reported prize split of $142,000,000~+ since 2016
Gamersaloon - Have reported prize split of$95 Million+ since 2006
8 - Product Flow
To ensure product development quality,
I have provided a product flow for Back-end developers to get an understanding of every logic behind the product algorithm.
This resulted in a flawless development process and documented the logic behind the product
9 - low-fidelity Functional Wireframes
Before implementing the product design, I had to come up with a fully functional wireframe prototype in order to Present not only
the user experience but also the product algorithm.
This resulted in an easy understanding of the product's low fidelity look and our user experience expectations.
8 - Design Gallery
